My Content Strategy Framework
My Content Strategy Framework
I follow a 3-Step Proven Content System:
Best for: High-ticket consulting or B2B marketing portfolios.
I utilize a data-backed, 3-pillar system designed to transform passive scrollers into loyal brand advocates. This isn't just content creation; it’s a systematic approach to customer acquisition.
Phase 1: Deep-Dive Market Intelligence
Before a single word is written, I execute a comprehensive audit of the target audience. By identifying specific pain points, desire triggers, and psychological objections, I build a persona-driven foundation that ensures every piece of content resonates and converts.
Phase 2: Strategic Content Architecture
I deploy a multi-layered content map that guides the prospect through the entire buyer’s journey:
Awareness: Problem-centric hooks that stop the scroll.
Consideration: High-value educational assets that build authority.
Conversion: Direct, offer-based calls to action (CTAs).
Retention: Community-focused content to maximize Life-Time Value (LTV).
Phase 3: Performance-Based Amplification
I eliminate guesswork by using organic performance as a testing ground. By identifying "winning" content through data, I transition top-performing posts into paid ad campaigns, ensuring a high Return on Ad Spend (ROAS) and scalable growth.
Best for: Creative directors or Social Media Managers.
1. Insights & Analysis
Mapping the DNA of the audience. I analyze buying behaviors and objections to create a content strategy that speaks directly to the user’s needs.
2. The Content Funnel
A balanced distribution of content across four key touchpoints: Awareness (The Hook), Consideration (The Value), Conversion (The Sale), and Retention (The Relationship).
3. Data-Driven Scaling
A "Lean" approach to paid media. I identify organic winners and amplify them through targeted paid ads to ensure predictable, scalable results.
Best for: Quickly showing the "Why" behind your process.